The standard
The cut, the smoke, the knife, as meatthecheese.pk sets them out.
Three things the steakhouse is serious about, each in one short paragraph.
Meat The Cheese
Steakhouse. Karachi and Lahore, Pakistan.
Meat The Cheese is a steakhouse with two rooms, one in Karachi and one in Lahore. We built its website, live in 2 days, with a menu for each city. It is live at meatthecheese.pk.
We print the weight because a steakhouse that will not tell you the weight is not a steakhouse.
From the standard on meatthecheese.pk
Visit meatthecheese.pk (opens in a new tab)@meat_thecheese on Instagram (opens in a new tab)
How long it took
Launched in 2 daysWebsite
Visit meatthecheese.pk (opens in a new tab)How a launch runs
What we made
A website for two rooms in two cities. It opens on the steakhouse itself and gives each city its own menu and directions.
The site
meatthecheese.pk, desktop and phone.
The steakhouse first, then the two rooms, then the standard.
The pieces
Alongside the website, we make its reels and posts and photograph its food. Reels and posts from July and August 2026, and a shoot from April, as we delivered them.
Reels, video and shoots
Reel: a steak tooth, August 2026On @meat_thecheese's Instagram (opens in a new tab) Reel: describe your happy place, July 2026On @meat_thecheese's Instagram (opens in a new tab) 
Food shoot: a plated dish, April 2026
Posts, artworks and ads
Independence Day post: gather your favourite people, August 2026 
Independence Day post: a table of food, August 2026