What a restaurant website needs
A restaurant website needs the whole menu on the page as text, a page for every branch with its address and hours, your own photographs, and one tap to order, book or call. It should also tell search engines and AI assistants the facts they keep getting wrong. This guide is drawn from Meat The Cheese, a steakhouse in Karachi and Lahore whose site we built.
Part of: Restaurant websites
Most people look up a restaurant with one of three questions: what is on the menu, is it open now, and how do I get a table or an order. A restaurant website that answers those three on a phone, in seconds, has done most of its job.
The whole menu, as text
Put every dish on the page as text, not as a PDF to download or a photograph of the printed menu. Text loads fast on a phone, can be read by search engines and assistants, and can be updated the day a dish changes.
If your branches run different menus, give each its own. Meat The Cheese's two cities list different dishes and price them separately, so each branch has its own menu page.
Say exactly what is on the plate
The details that make a dish worth the price belong next to it. Meat The Cheese prints the weight of every steak cut beside its name. A guest choosing between two cuts can see the difference before they order, and so can anyone comparing you with the place down the road.
A page for every branch
Each branch needs a page of its own: the address, the opening hours, directions, and how to order or book from that branch. One page for every location means a guest never has to work out which number or which menu belongs to which branch.
Hours people can trust
Wrong opening hours lose you a table every time someone turns up to a closed door. List the hours plainly, and say which time zone they are in if you have guests from abroad. Meat The Cheese's site shows a live open or closed sign worked out in Pakistan time, with the written hours as the final word.
Your own food, and your own room
Use your own photographs and video of your own dishes and your own space, never stock. Guests can tell, and a picture of food you do not serve is a promise you cannot keep.
Tell the machines the facts
Search engines and AI assistants answer questions about your restaurant from whatever they can find, including directory listings for branches that closed years ago. Two things help them get it right.
Structured data on each page tells search engines what you are, where each branch is and when it is open. And a short plain-text file at /llms.txt tells AI assistants the facts, with notes on what people get wrong. Meat The Cheese's file says which branches have closed even though directories still list them, and that its award was for a dish, decided by public vote, not for the restaurant. We explain the file in llms.txt: what it is and whether you need one.
Building it, and marketing it
Meat The Cheese is a website, launched in 2 days. What we build for restaurants is on our restaurant websites page. Getting people to it once it is live is a different job: restaurant marketing.
Sources: meatthecheese.pk and meatthecheese.pk/llms.txt, read on 9 October 2026, what the Meat The Cheese site and its llms.txt show.