artwing.Get a quote

We run your ads. You get a report every week.

Get a quoteHow week one runs

Paid acquisition on Meta, Google and TikTok, for businesses in Pakistan, the UAE and internationally. You do not manage the ad accounts: we do, from account structure, audience research and ad creative to tracking setup and optimisation. Google search campaigns can show movement within days; social campaigns typically need two to four weeks to settle.

Ad creatives we have made

The creatives we made for clients' ads, shown without their results.

Where we buy

Three platforms, and we will tell you if you only need one of them.

Google
Search, Display and YouTube. Search is the only place a person tells you, in their own words, exactly what they want at the moment they want it. For most businesses with an existing demand for what they sell, this is where the first money should go.
Meta
Facebook and Instagram, from awareness through to lead generation and catalogue sales. This is where the creative does most of the work, which is why the ad account and the content team sit in the same building here.
TikTok
Native-format video built for the feed rather than a landscape commercial cropped to fit it. Good for reach and for categories where the product is easier to show than to describe.

Week one, in order

A real sequence, so the numbers mean something.

  1. Read-only access.

    We look before we touch. Existing campaigns, spend history, what converted, what the tracking actually recorded.

  2. Find the holes in the tracking.

    This is where most accounts fail. An account optimising against a conversion that fires on page load has been lying to its owner for months, politely.

  3. Agree one number.

    Leads, qualified leads, purchases, revenue, installs. One. Two is a negotiation and three is an excuse.

  4. Rebuild the structure.

    Usually fewer campaigns than you had. Budget split across nine ad sets is nine accounts' worth of learning and none of it finishes.

  5. Make the creative.

    Copy, stills and video, produced in-house — see content production. Ads made by a team that has never sold the product look like it.

  6. Launch small, then move.

    First decisions in days, not at the end of the month.

Who changes your ad account

Our software reads your ad accounts but never changes them on its own: every pause, launch or budget change is made by a person on our team.

What we will not do

Guarantee a number.
Results depend on your product, your price, your market and your budget. We guarantee the work, the transparency and the honest reporting — the same position we have held on this for years.
Run traffic to a page we think is broken without telling you.
We will say it before the first rupee or dirham goes out, and we would rather fix the page — see Launch — and sell you less media.
Promise that a budget is enough before we have seen the account.
We set out what we suggest you spend in the quote.

How we are paid. A fixed fee plus a percentage of your ad spend. So when we tell you to spend less, it costs us money, and we tell you anyway.

Tell us where you advertise now

Tell us what you sell, where you advertise now and what you want from it. You get back a scope, a date and a quote.

Get a quote

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