Atif Bin Arif

Property and wealth advisory. UAE.

Atif Bin Arif is a property and wealth advisor in the UAE. We made his brand and website in 7 days, and it is live at realestate.atifbinarif.com. Of the five builds on this site, it is the one that ran all seven days.

A property decision this big deserves an analyst, not a salesman.
The opening line of realestate.atifbinarif.com

Visit realestate.atifbinarif.com (opens in a new tab)@atif.bin.arif on Instagram (opens in a new tab)

What we made

A brand and a website for an advisor who puts advice before the sale. The site opens by arguing against the salesman, then hands the reader six free tools, from an ROI calculator to a due-diligence checklist, and market reports built on registered sales rather than asking prices.

Seven days on this build

Day 1
Brief and moodboard
Day 2
Logo sketches resolve into the final mark
The final mark, as published on realestate.atifbinarif.com: the wordmark in its header, and its icon
Day 3
Colour and type system
ink#5e4329
primary#8a6240
paper#fbf9f4
secondary#c29a6a
accent#e0c79a
Headings
Marcellus 400, 52px on a desktop
Body
Mulish 400, 16px
Colour and type, read from the live site’s own stylesheet
Day 4
Wireframes
Day 5
Design comps
realestate.atifbinarif.com
The first screen on a desktop: the argument before anything else.
Day 6
Development: code becomes the page
realestate.atifbinarif.com
The six free tools, working on the live site.
Day 7
Live
Live at realestate.atifbinarif.com, on a phone.