Get a quoteWe work on brand identity and strategy, for startups building from nothing and for established companies evolving: identity, naming, positioning and rebrands.
Each piece as we handed it over, with the client's name under it. Where the brand has a story here, a live site or an Instagram, the name opens it.
This is the actual work, and it is uncomfortable in about the third week, which is the sign it is going correctly.
Specifically enough that it excludes somebody. A brand for everyone is a brand with no memorable edge and no reason to be chosen.
The harder half, and the one that saves you money for the next five years, because it tells you which opportunities to turn down.
Every brand that means anything has a thing it will not do. If yours does not, it is a shop, which is fine — but it should be priced and marketed as one.
Price, speed, quality, trust, access or taste. Pick one to lead with. Two is a position nobody can repeat back to you.
Most voice guidelines describe a brand on its best day. The useful ones cover the apology, the price increase and the delay.
A mark that only survives on a white screen at full size is a decoration, not an identity.
The sentence your own staff use when a stranger asks what the company does. You already have one. It is usually wrong, and fixing it changes more than a logo does.
We bring research to each of these — competitors, audience, where the category is crowded and where it is empty — but research informs the decision. It does not make it, and an agency that hides behind a deck of findings has not done the job.
A brand should arrive as something other systems can read, not only as a PDF that gets forwarded until somebody picks a colour with an eyedropper.
A surprising number of businesses do not have a logo. They have a picture of one.
A PNG with a coloured rectangle baked into the background is not a mark. It will fail the first time somebody puts it on a dark header, a van, an embroidered shirt or a single-colour stamp, and it will fail quietly, by looking slightly cheap, for years.
If that is where you are, the first part of this engagement is rescue, not reinvention, and it is cheaper than you think.
Before the design, we ask the assistants about you. We put your category's buyer questions to ChatGPT, Gemini and Claude and read how you are described; a wrong description is a positioning problem, better found before the logo than after.
After the design, the guide has to survive volume. With the search work, your site publishes roughly an article a day; a brand defined as tokens holds across all of them, and a PDF does not.
And where it is no use. It cannot hear what you actually mean. The decisions above get made by people, in a room.
If your brand has outgrown its identity, or the market moved underneath it, we run the whole thing: strategy, identity, and the rollout across every place your old one is still sitting.
One rule we keep: when you ask for a restyle, your words stay yours. If we think a line should change, you get it as a question, flagged, with the reason.
How long depends on how much there is to decide, how many places the brand has to reach and how fast approvals come back; a small identity refresh finishes sooner than a full rebrand, and about half this work is rescue rather than invention. A complete brand and website together is a different job: Launch.
Tell us the sentence your staff use when somebody asks what the company does. It usually tells us more about what the engagement needs to be than a brief does. You get back a scope, a date and a quote.
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