What a manufacturer's website has to do
- Set out the product, size by size.
- The sheet size and every thickness, what a sheet weighs, and which thickness belongs on which job.
- Put the standard beside every figure.
- Technical data with the standard each figure was tested to, and the data sheet and the brochure as PDFs to download.
- Publish the fixing detail in full.
- Framing, spacing, board gaps and screw distances for each use, on the page rather than behind a sales call.
- Do the take-off, then say where to buy.
- A board calculator that opens in feet, with metres one tap away, and turns an area into sheets and their weight. Then a page on how to order.