artwing.Start your project

Cemtone

Fibre cement board. Karachi, Pakistan.

Cemtone, in Korangi, Karachi, makes non-combustible fibre cement board, independently tested to ISO 1182: sheets of 1220 × 2440 mm, 6 to 18 mm thick, for walls, ceilings, floors and facades. We built its website, live in 5 days. It is live at cemtone.com.pk.

Fibre cement board, built on trust.

The line under its mark on cemtone.com.pk

A take-off in feet

The board calculator, as cemtone.com.pk/calculator sets it out.

It opens in feet, because drawings and tapes in Karachi are in feet, with metres one tap away. Give it the size of a wall, a ceiling or a floor and it reads off the sheets and their weight, each figure with where it came from. Where Cemtone publishes no figure, for a price, a waste allowance or a screw, it says so instead of guessing.

cemtone.com.pk/calculatorcemtone.com.pk/calculator, the page headed Board calculator: the take-off set to feet, with metres beside it, for interior wall, 500 sq ft — 46.45 m² at 6 mm, and the result beside it, 16 sheets and 384 kg

How long it took

What we made

A website for one product, a fibre cement board: the board and its seven thicknesses, where it is used, the technical data with the standard beside each figure, the fixing detail in full, and the calculator.

Before the site, we wrote Cemtone's brand guide from the only brand files it had, its logo, its 2026 brochure and its technical data sheet: its colours, its type and its icons. The site is built from it.

The site

cemtone.com.pk, desktop and phone.

The board first, then the thickness for each job, then what it is made of and eight reasons to specify it.

cemtone.com.pkcemtone.com.pk, the home page, scrolling: the headline, the thickness for each application, the board, and eight reasons to specify itcemtone.com.pk on a phone: the headline A stronger, faster way to build than brick

Which thickness, for which job

The thickness picker, as the home page sets it out.

Choose one of eight applications and read the thicknesses Cemtone lists for it, with the weight of a sheet at the thinnest and the thickest.

cemtone.com.pkcemtone.com.pk, the section headed Select the application. Read the thickness.: eight applications down the left, interior wall chosen, and beside them its thicknesses, 6, 8, 9 or 10 mm, with a sheet's weight at the thinnest and the thickest, 24 kg and 40 kg

From its brand guide

The paper, the red and the icons, as the guide sets them.

A warm paper instead of white, one red kept for signals and never for surfaces, and a line icon beside every reason, never without its words.

cemtone.com.pkcemtone.com.pk, the section headed Eight reasons to specify it: eight cards on the warm paper, each with a red line icon, a name and one line, from Environment friendly to Asbestos free