Social posts
From our old portfolio page for Khaas-o-Aam.
Ramadan, winter and Eid posts for its fruit snacks.
Khaas-o-Aam
Fruit snacks, sold online.
Khaas-o-Aam sells fruit snacks online, mango, guava, plum and more, as an alternative to sugary snacks. We ran its performance marketing as a full funnel, across several channels with TikTok ads among them, and made its social posts.
Visit khasoaam.com (opens in a new tab)@khasoaampakistan on Instagram (opens in a new tab)
The problem
Its ads were not performing consistently: the return on ad spend was low, new customers were hard to win, few of them came back, and orders were smaller than the brand wanted.
What we did
A performance marketing plan across several channels, with TikTok ads among them, built as a full funnel. At the top, new audiences. In the middle, people who had engaged with an ad, watched one or visited the site. At the bottom, people who had added to cart or started a checkout.
The pieces
The pouches, and the Instagram grid with its colours, from our own portfolio.
Posts, artworks and ads
The Instagram grid and its colours
Brand
Pouches for dried plum and for mango tamarind
At the time
- Service
- Performance marketing
- Platform
- Shopify
- Business
- Ecommerce
- Industry
- Fruit snacks
- Their site
- khasoaam.com