Seiny's is a Dhaba-style inspired café that is going to launch in Dubai. They aim to provide their customers with a fusion of Pakistani & Indian Dha-ba-style experience.

Scope of Work

• Branding
• Logo
• Character Illustration
• Menu

The Journey

Seiny's is a Dubai based venture that came on board in Oct, 2021. Our role for Seiny's was to create its identity in terms of its concept, logo, branding and other collaterals needed before the actual launch. Keeping in mind the idea behind this brand, we did their concept and branding videography. We started with developing a logo for them and moved towards the other branding gradually. The branding includes entire packaging material, stationery & staff uniforms, along with designing their menu from the scratch. To give it a touch of cool pop-up art, we also designed character illustration for their wall branding. We plan to use the same characters for other branding material also since they turned out to be great in terms of design and creativity. Apart from this, we also designed some road side standees and banners for them to increase their visibility in the surroundings. Overall, the idea behind this project was to create a home like experience for all the Indians and Pakistanis in Dubai. The restaurant is about to launch now and we can't wait to pull off their digital launch also!