Shahid Afridi Store

A brand by the world renowned cricket sensation Shahid Afridi specializing in eastern-wear for men; launched by Artwing Studios, Shahid Afridi Store is an e-commerce shopping platform shipping locally and internationally. 

Scope of work

  •  Brand Stationery and Packaging Design 
  •  Web Design and Development 
  •  Digital Strategy and Design 
  •  Performance Marketing 
  •  PR Strategy

The Journey

We took control of the brand in June, 2020 amidst Covid and the first goal was to refresh the brand’s design direction for digital platforms. A complete redesign of the website was done to make it more approachable and modern which was highly appreciated by the customers as it made their online shopping experience much better than before. 

The Print material designed by us included catalogs, shade cards and hang tags that were used at the largest apparel exhibition in the USA and caught the attention of many. Our performance marketing strategy includes getting more traffic on the website and to grow the digital presence of the brand which is ongoing. 

Using Shahid Afridi as the face of the brand, famous cricketers and content creators. we reached millions of fans all over the World and motivated them to shop from us.

Scope of work

  •  Brand Stationery and Packaging Design 
  •  Web Design and Development 
  •  Digital Strategy and Design 
  •  Performance Marketing 
  •  PR Strategy

The Journey

We developed the logo design and moved towards complete branding including packaging for food, internal communication and training material, pitch-decks, corporate stationery and fascia. The brand caught a lot of attention for its brilliant branding and presented the pitch decks internationally, scoring multiple capital investments within a year. 

Using Shahid Afridi as the face of the brand, famous cricketers and content creators; we reached millions of fans all over the World and motivated them to shop from us. 

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