NEXT STREET

Established in 2009, Next Street is a Karachi-based construction company that has a singular goal of leading the industry with exemplary standards of design, structure and innovation with remarkable projects on its portfolio.

Their ethos embodies an innovative vision, contemporary aesthetics and top-notch quality to elevate the lifestyle of their clients with every project.

Scope of work

Digital PR
Content Creation
Social Media Marketing & Management

The Challenge

Next Street’s expertise lies in building, selling and remodeling dream homes, offices, and other commercial projects, with attention to detail and innovation. Despite such a revolutionary idea in a market that hasn’t seen something as innovative as this, their vision was not being communicated. This required an enhancement in terms of their brand image and awareness towards the right target audience. The overall online presence was monotonous and lacked direction and consistency.

Scope of work

Digital PR
Content Creation
Social Media Marketing & Management

“Creatively announce the idea of remodelling spaces”

The Challenge

“Creatively announce the idea of remodelling spaces”

The Big Idea

This required some creative magic alongside precision in terms of targeting the right audiences. We gave the brand an uplift and strategically ran promotions through a smart mix of Influencer marketing, Ad placements and promotions as well as an image makeover as per the brand’s personality and ethos. The goal was to keep up with frequency along with all launched projects.

Realising that this initial hype could die down, we realised there was more to the place than just the cheese. We created an aura about the brand for its hearty meal sizes and satisfying gastronmic experiences for the customers it served. This was furthered by the fact that the brand spoke about and offered special meals for popular events such as PSL, Eid, Women’s day etc.

The ethos and spirit of Meat the Cheese, just as the name suggests, lies in the magic of its carefully prepared meat. Highlighting the eating experience at Meat the Cheese had to be a constant alongside the trends and events that passed by.

Revamp the brand’s digital presence as per its ethos on the digital platforms Visibility and awareness with a focus on brand and its services Highlighting the need for such an entity in the local market

Revamp the brand’s digital presence as per its ethos on the digital platforms

Visibility and awareness with a focus on brand and its services

Highlighting the need for such an entity in the local market

Design Direction and Visual Communication

Next Street is a serious brand and its nature of business doesn’t allow for a jolly outlook. However, we felt it needed some aesthetic flair in their communication due to their love for attention to detail in their projects. Keeping these key points in mind their Brand was given a contemporary, minimalistic direction through designs and visuals.

we felt it needed some aesthetic flair in their communication due to their love for attention to detail in their projects.

The Achievements

Our strategy and plan supported the brand’s vision, thus ensuring the goal was achieved and we oversaw exponential growth since the beginning of 2021.

Our growth has been the increase in the following on the digital platforms; the engagement has substantially taken off and; has given a considerable boost in the sales as well — hence a great Return On Investment (ROI).

We have been able to create such noise for the brand that it opened up an outlet in Lahore and then followed up by a bigger one in Karachi at Tipu Sultan Road.
Meat the Cheese has become a household name for hearty dining in the vibrant Karachi dining out landscape. That is evident from the long queues outside and the User Generated Content that is floating around in the digital space.

Client Quote:

“Working with artwing has been a pleasure. They go above and beyond to make your brand stand out and take complete ownership, which is rare. Glad we chose them as our agency.”

Mr.Haseeb,

CEO OF NEXT STREET