We took the brand over at a time where many had forgotten about it and moved over to the competitors that had entered the market. JucyLucy wanted to position itself as a comfortable neighborhood joint that welcomes all. 

We created campaigns for customer retention where we reached out to our old customers through SMS marketing, engaging content and survey calls to find out why they stopped visiting JucyLucy, this helped the brand find the exact problem points and take necessary actions. Once people started coming back to us, the next target was to showcase the comfortable vibe which was done through creating lifestyle content and celebrating events such as women’s day, valentines day, etc.  

We helped the brand pickup its online sales through performance marketing and got an ROI of 10% in the first month.