Home Supplies

HomeSupplies is a UAE-based business specializing in providing plants for wellness and décor. The brand provides good quality plants and wants to make it easier for customers to select the right indoor and outdoor plants for their spaces.

Homesupplies provide easy-to-maintain plants that can add life to any kind of small or big space which can also clean the air, add colour, and boost the mood in general.

Scope of work

Brand Identity and Graphic Design
Digital PR
Content Creation
Social Media Marketing & Management
Website Design and development

Scope of work

Brand Identity and Graphic Design
Digital PR
Content Creation
Social Media Marketing & Management
Website Design and development

The Challenge

UAE offers a very fast-paced life where people often forget about their wellness and being a concrete jungle, most of the people do not have access to recreational areas within their household. Due to harsh weather in UAE, it is very hard to manage plants.

HomeSupplies wanted to spread awareness as well as encourage buying indoor and outdoor plants as per weather and educate how to care for them. They also wanted to spread information on the importance of plants for general wellness.

The overall image of the brand needed a better, more focused direction, and communication format. The actual message was weak and overall visibility was also low.

spread awareness as wellas encourage buying indoor and outdoor plants as per weather and educate how to care for them

The overall image of the brand needed a better, more focused direction, and communication format. The actual message was weak and overall visibility was also low.

The Challenge

spread awareness as well as encourage buying indoor and outdoor plants as per weather and educate how to care for them.

The Big Idea

The initial brand strategy, phase 1, was focused on the introduction and awareness of the brand and what it offers, which was planned and executed through targeted promotions and marketing tools. We designed proper catalogs and opted for automated communication for a better connection with clients. This resulted in brand visibility.

In Phase 2, to further improve engagement and convert orders, an e-commerce website was designed that focused solely on generating leads. The overall brand identity was improved and design direction was implemented in social media communication to uplift the image.

Phase I: Focused on the introduction and awareness of the brand Phase II: To further improve engagement and convert orders

Phase I: Focused on the introduction and awareness of the brand Phase II: To further improve engagement and convert orders.

Design Direction and Visual Communication

Home supplies is a sophisticated yet holistic brand. Keeping these key points in mind their Brand was given a contemporary minimalistic approach with a touch of freshness through designs and visuals.

A contemporary minimalistic approach with a touch of freshness through visuals..

A contemporary minimalistic approach with a touch of freshness through visuals.

The Achievements

As it is a niche interest the progress took some time to gain momentum, yet it was steady. Whatsapp customers were converted to website buyers through targeted promotions initially and then were further improvised with a new audience.

Artwing Studio kept the Communication approach clear with focused targeting. Currently, we take pride in sharing that the brand caters to thousands of people and helps them add life to their spaces. The sale counts 5x more since we came on board and growing.