Menu
HeyPita is a Quick Service Shawarma place, based in Karachi. Their claim is that they make the most authentic shawarmas in the whole of the city. Specializing in the different middle eastern palettes of Syria and Lebanon as well as some fusion flavors of Greece, the streets of New York and the local Karachi blend as well.
HeyPita is a Quick Service Shawarma place, based in Karachi. Their claim is that they make the most authentic shawarmas in the whole of the city. Specializing in the different middle eastern palettes of Syria and Lebanon as well as some fusion flavors of Greece, the streets of New York and the local Karachi blend as well.
HeyPita came to us in 2019 in a pretty big mess. This was on operational, visibility, service and the kitchen front. Acquired by a new concern, they wanted to steer it in the right direction.
It had a lot of unhappy customers, an underutilized social media space and never capitalized on the growing digital sales. Despite its claim of revolutionizing the ever-favorite Shawarma, it failed to deliver as a simple eatery on normal routine days.
Here we thought, it was our time to shine owing to our knowledge of restaurants and the food business in Karachi.
It had a lot of unhappy customers, an underutilized social media space and never capitalized on the growing digital sales.
HeyPita came to us in 2019 in a pretty big mess. This was on operational, visibility, service and the kitchen front. Acquired by a new concern, they wanted to steer it in the right direction.
It had a lot of unhappy customers, an underutilized social media space and never capitalized on the growing digital sales. Despite its claim of revolutionizing the ever-favorite Shawarma, it failed to deliver as a simple eatery on normal routine days.
Here we thought, it was our time to shine owing to our knowledge of restaurants and the food business in Karachi.
It had a lot of unhappy customers, an underutilized social media space and never capitalized on the growing digital sales.
We set out to make Shawarma great again.
It started with simple things. We became consistent with our content on social media. The crux of our content lies in communicating the fact that HeyPita was the only place in Karachi serving authentic middle-eastern flavors and the use of the “Saj” flatbread made the experience an authentic one. During this process, we also reached out to our disgruntled customers and invited them back to our new and improved kitchens.
While the brand team was busy reorganizing the internal operations, we made sure to project everything that had changed about HeyPita in the digital space.
We set out to make Shawarma great again.
It started with simple things. We became consistent with our content on social media. The crux of our content lies in communicating the fact that HeyPita was the only place in Karachi serving authentic middle-eastern flavors and the use of the “Saj” flatbread made the experience an authentic one. During this process, we also reached out to our disgruntled customers and invited them back to our new and improved kitchens.
While the brand team was busy reorganizing the internal operations, we made sure to project everything that had changed about HeyPita in the digital space.
We set out to make Shawarma great again.
We set out to make Shawarma great again.
In order to make Shawarma great again, we needed to show Shawarma as the star of efforts. Alot of photography has been used to make the users understand that this eatery is wholly and solely about Shawarmas. The base color often remains white alongside some vectors that are used to support the Shawarma names and the brand colors of red, orange and Yellow are a staple.
In order to make Shawarma great again, we needed to show Shawarma as the star of efforts. Alot of photography has been used to make the users understand that this eatery is wholly and solely about Shawarmas. The base color often remains white alongside some vectors that are used to support the Shawarma names and the brand colors of red, orange and Yellow are a staple.
A lot of photography has been used to make the users understand that this eatery is wholly and solely about Shawarmas.
A lot of photography has been used to make the users understand that this eatery is wholly and solely about Shawarmas.
The lockdown of 2020 came in as a blessing for us.
In order to capitalize on the digital space, we launched a website in collaboration with Indolj, providing the users with a digital experience of getting Shawarmas delivered to them.
With the QSR model that it followed, we thought it better to make the content look and feel very organic as previously it had been staged more than it was necessary.
In responding to inbox queries on the digital front, we got an insight that told us about the lack of compound eating options available to the customers. In order to expand on that, we suggested creating an offering in terms of platters that could serve up to 2-3 people at the same time. This became a great campaign and yielded a lot of business for them.
HeyPita came to us with just two outlets which have now gone to 10 in a span of two years and they have now expanded to Islamabad with 2 outlets.
The lockdown of 2020 came in as a blessing for us.
In order to capitalize on the digital space, we launched a website in collaboration with Indolj, providing the users with a digital experience of getting Shawarmas delivered to them.
With the QSR model that it followed, we thought it better to make the content look and feel very organic as previously it had been staged more than it was necessary.
In responding to inbox queries on the digital front, we got an insight that told us about the lack of compound eating options available to the customers. In order to expand on that, we suggested creating an offering in terms of platters that could serve up to 2-3 people at the same time. This became a great campaign and yielded a lot of business for them.
HeyPita came to us with just two outlets which have now gone to 10 in a span of two years and they have now expanded to Islamabad with 2 outlets.
Artwing helped the brand launch in November 2017 at Bukhari Commercial, DHA Karachi and it received a tremendous response. Even before paid promotions, the brand had stirred up interest from consumers as a lot of queries were received and organic reach was achieved. MTC experienced a houseful for the first 2-3 weeks after the launch which was proof of its success.
We have been able to create such noise for the brand that it opened up an outlet in Lahore and then followed up by a bigger one in Karachi at Tipu Sultan Road.
Meat the Cheese has become a household name for hearty dining in the vibrant Karachi dining out landscape. That is evident from the long queues outside and the User Generated Content that is floating around in the digital space.
Artwing helped the brand launch in November 2017 at Bukhari Commercial, DHA Karachi and it received a tremendous response. Even before paid promotions, the brand had stirred up interest from consumers as a lot of queries were received and organic reach was achieved. MTC experienced a houseful for the first 2-3 weeks after the launch which was proof of its success.
We have been able to create such noise for the brand that it opened up an outlet in Lahore and then followed up by a bigger one in Karachi at Tipu Sultan Road.
Meat the Cheese has become a household name for hearty dining in the vibrant Karachi dining out landscape. That is evident from the long queues outside and the User Generated Content that is floating around in the digital space.
©2024 – Artwing. All Rights Reserved
©2024 – Artwing. All Rights Reserved
