Coconut Grove

Coconut grove could be described as an unprecedented gastronomic establishment in Karachi. This is due to a straightforward reason: its awe-inspiring structure mesmerizes anyone who lays their eyes on it. A state-of-the-art edifice standing tall on the main Tipu Sultan Road in Karachi, its front glass facade alongside the 30-feet tall ceiling space gives it the edge and makes for the grandest dining experience in the city.

Scope of work

Content Creation
Social Media Marketing & Management

Scope of work

Packaging Design
Store Branding
Digital Strategy and Design
Content Creation
Performance Marketing

The Challenge

People at Coconut Groove had this amazing structure standing on one of the busiest avenues for dining in the city but were a little perplexed about its positioning. With so much to offer, there was often a question as to what needs to be the core essence of dining at Coconut Groove.

A question as to what needs to be the core essence of dining at Coconut Groove.

The Challenge

A question as to what needs to be the core essence of dining at Coconut Groove.

The Big Idea

We knew what we had to do here. It was simply putting it as the “Most grand dining experience” the city has to offer. Due to its high visibility in a very busy neighborhood, there was always this curiosity that laced the audiences/lookers around about what exactly was coming up.

This curiosity was addressed through social media and digital platforms by putting up pictures of the dining pockets and the indoor experience this eatery had to offer. A 20-day Pre-hype campaign ensured that we got every nook and corner of the premises covered and showcased on all the digital platforms we’d been on.

Most grand dining experience

“Most grand dining experience”

Visual Direction

The visual communication was straightforward. Images that showed the whole space and the grand experience it provided. Coupled with the menu updates in between showed its commitment to the whole dining experience.

The outlook was simple, rich and elegant with the use of green and golden palettes along with the usage of Serif fonts that signaled the opulent demeanor this place ought to be giving out.

The outlook was simple, rich and elegant with the use of green and golden palettes along with the usage of Serif fonts

The outlook was simple, rich and elegant with the use of green and golden palettes along with the usage of Serif fonts

Impact

We helped position it as a “must-go” place for all the food enthusiasts around the city. Since it was the “grandest” dining place in the city, it meant it was a place you just don’t come alone at. Within a few weeks crowds upon crowds showed up with their friends, families and business parties to revel in this new food wonder that had taken up the city by storm.

Due to the hype created by us in the digital space, celebrities started noticing and it became their place for lunches, dinners and suppers – cementing the place as the “go-to” place for the perfect ambiance and food. Hence, the organic growth continued at a very amazing speed.

With the initial success that it was, paid media was then utilized to sustain the traffic that had come about.