Being a small team, it was a challenge for us to represent a brand based in a different city altogether. But, we accepted the challenge and began our journey with Cake Mystery back in December, 2021. Our first goal was to create a brand positioning and then market it to the masses. 

When it comes to desserts, you need to show the beauty of it and content creation plays an integral part in that, we collaborated with the most esteemed food photographers in Lahore to create the content we had envisioned and with the help of performance marketing tools, we started showing it to as many people as we could. But, that was not enough! Next was to show the value and products to people realtime and we collaborated with over 50 socialites, bloggers and celebrities based in Lahore that helped us promote the message. The launch activity was a success and the brand took off in just the first month. After the overwhelming response, they decided to take their business to the next level and created an online selling platform in collaboration with Indolj. We have now been conducting conversion based performance marketing campaigns to grow the business further and have consulted the brand to come up with a variety of seasonal desserts that have been a hit.