APRA

Pakistan’s first consumer choice restaurant awards which were conceptualized by Artwing Studio.

The event was held in December 2019 with a focus to create a community between the restaurateurs and the foodies to come together on a platform and give credit to the fantastic work being done in the hospitality industry in Pakistan.

Date: December 2019

Scope of Work:

Ideation
Brand Identity
Digital PR
Content Creation
Social Media Marketing & Management
Website design

Platforms:

Facebook
Instagram

The BIG Idea (Strategy):

Artwing created the association from scratch. We came up with the concept, got the restaurant industry professionals on board and created the association which led to the awards. To promote the awards all the leading famous eateries that were on board became the main source of promotions and helped spread awareness. This got APPRA the visibility and acknowledgement it required considering it was very new.

Design Direction and Visual Communication:

The design and visual communication were kept elegant and rich tones and decorative bold fonts were used to give off the allure of an award show appeal.

The Achievements:

The turnover from restaurants signing up for the awards to the public attending the event was marvelous. All the nominees took great advantage and spread the word about their offerings and the public voted for the best in each category.