Digital Marketing Agency | Online Marketing Agency

Craft Vinyl Case Study

URL: https://craftvinyl.ca/
Services Provided: SEO
Focus: Lead Generation
Platform: Shopify
Business Type: Business to Business
Client Industry: HTV, Adhesive

Overview

Craftvinyl. The challenges that ca faced can be considered in terms of SEO as follows. Current Search engine Indexing: The website had poor visibility on SERP and therefore, received almost no organic traffic, little to no online sales. Some of the key areas of concern were found to include issues with the content on the websites being not optimized adequately, lack of keyword planning, and limited back links. It affected their business objectives since people in need of the items sold by Craftvinyl could not locate them. This sense of urgency was further supplemented by the intensifying competition in the crafting supplies industry where it was important that their SEO performance was made to scale up quickly.

Problem

The challenges that craft vinyl faces can be considered in terms of SEO as follows. Current Search engine Indexing: The website had poor visibility on SERP and therefore, received almost no organic traffic, little to no online sales. Some of the key areas of concern were found to include issues with the content on the websites being not optimized adequately, lack of keyword planning, and limited back links. It affected their business objectives since people in need of the items sold by Craftvinyl could not locate them. Linkedin c,that, drivers with through basic search terms. This sense of urgency was further supplemented by the intensifying competition in the crafting supplies industry where it was important that their SEO performance was made to scale up quickly.

Solution

Due to these challenges, it was necessary to craft a sound SEO plan for Craftvinyl as illustrated.The first step was the development of comprehensive keywords research and small key phrase lists to find out the relevant and long tail keywords. After this, the website content was modified using the keywords to match the search terms for better match and ranking. Further to these optimizations, a backlinking campaign was initiated with the intent of increasing domain authority. Some suggested strategies were focused on producing blog posts that would be of interest to people, and participating in the crafting communities on social media and in forums. New and enhanced tools like google analytics & semrush were used to measure the effectiveness and follow changes in certain trends and approaches.

Results

All of these SEO strategies had positive impacts on Craftvinyl since the execution of the strategies was done effectively. Thus, by reaching the target to attract organic traffic within six months, it was possible to improve organic traffic by 70% and consequently, online sales were up by 50%. Expression meter increased as most of the intended keywords were displaced in the first page of Google search. This led to an increase in website credibility through the growth of the domain authority on the website due to the new better quality of backlinks. The analysis of the comparison survey revealed customers’ response pointed to a better understanding and positive perception of the brand. In sum, the SEO interventions brought positive improvements to Craftvinyl. position and stakeholder awareness about ca’s market share, leading to continuous growth and improved business performance.

Drop us a line