Astoura is an independent bookstore based in the UAE that offers a wide range of books, stationery, and other resources at affordable prices. The bookstore prides itself on fostering community through literature, stimulating conversations, and enjoyable company for all ages. With decades of experience in the field, the team is dedicated to providing top-notch customer service to the communities they serve. Astoura has a robust supply chain network of partners across the globe, including publishers, distributors, logistical companies, and manufacturers, enabling them to provide over 300,000 books and other resources in an effective and efficient manner. They deliver across the UAE and Oman.

Scope of Work

• Social media marketing & management
• Performance marketing
• Website redesigning
• Website management

The Journey

The big idea is to create a series of social media posts featuring all the categories they offer and then their top-rated books in different categories. For example, posts featuring the top-rated books for self-help, fiction, history, and so on. Each post would include a short summary of the book, a high-quality image of the cover, and a link to purchase the book from their website.

To add an interactive element to this campaign, we encouraged their followers to vote for their favorite books in each category. Based on the results of the polls/surveys, Astoura Book Store created special discounts or bundle deals for the most popular books.